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The title of this article might be a little confusing, so please allow me to explain. When people come to us asking how to create a successful ecommerce store, what they really want to know is what are the steps. For example, they want to know how to choose a niche, how to source products, how to build a website etc. When we first wrote Retail Rebellion, this is also what we focused on giving people. Give them what they want right? The problem with this is that it feeds the school/uni/career (SUC) mentality that we all tend to bring when we first start out in business.
A SUC mentality is where you are fed everything. You might think that you did the research, that you came up with the creative, that you implemented that new system at your workplace, but in reality, it was all part of a system that told you what to go and do, and you went and did it. The great challenge of entrepreneurship is when you wake up, sit down in front of a computer screen, and have no idea what you should be doing next. That is typically when somebody might give us a call and want to meet for a coffee. The problem we’ve found is that although we are often happy to do this, and you may find it helpful for whatever your […]