Nathan

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So far Nathan has created 457 blog entries.

Niche Site Project Part 2

Day 1

Domain Name:

The first item on the agenda was what we would name the business. While in the past we would have wanted to include the primary keyword (pocket watches) in the domain name, we lean more towards branding these days. For some reason, the name “Fob & Co” came into my head. This is almost certainly because I grew up in a town called Toowoomba, and they have the “Cobb & Co” museum, which is about the history of a successful stage coach company in Australia which operated from the 1850s to the 1920s. Given that “fob watches” is one of our primary keywords (just another name for a pocket watch), the era and the feeling it engendered seemed right for the brand.

I had a chat to Tess about it, and she liked it as well, and so I went and registered the domain name fobandco.com.au. I also looked at the searches in New […]

July 9th, 2017|General|0 Comments

Niche Site Project For 2017

Welcome to our niche ecommerce site project for 2017! Tess and I decided earlier this year that we’d start another ecommerce store and record day by day what steps we had taken. This will be to give you an idea of what we do to start a niche, as well as the order in which we do it.

While we already had a niche in mind, we made the decision to not start anything until the 1st of May. So no domain registration, no talking about it, no looking for product, or packaging, and no further research beyond what we had already done to determine what niche we would choose.

Speaking of this, choosing what niche to go into is still such a vital part of the process, that we need to talk about it before launching into the “blow by blow” events that began in May.

The niche we have chosen is “pocket watches”, and as we […]

June 21st, 2017|General, Start|0 Comments

5 easy ecommerce email marketing campaigns you can create right now…

Do e-commerce email campaigns scare you? They scared me for so long. You get these perfect emails from top brands you love and always feel as though you can not create anything to match, so why bother? Because they work! If you are not creating and testing you could be losing sales and customers. Customers signed up because they want to hear from you, they want the deals you offer. Make the most of this. It’s much easier to sell to a warm/hot/interested lead than chase after cold ones.

Google how to use MailChimp or your preferred email software and get testing. Here are 5 email marketing campaigns you can create for your store right now…

1. A welcome campaign

Let your customers know you appreciate them signing up, give them a deal and send them back to your store. They just took the time to give you their email so they obviously like what you have to offer. Now it’s up to you […]

June 12th, 2017|General|0 Comments

You Can’t Become A Successful Entrepreneur Without Becoming An Entrepreneur

The title of this article might be a little confusing, so please allow me to explain. When people come to us asking how to create a successful ecommerce store, what they really want to know is what are the steps. For example, they want to know how to choose a niche, how to source products, how to build a website etc. When we first wrote Retail Rebellion, this is also what we focused on giving people. Give them what they want right? The problem with this is that it feeds the school/uni/career (SUC) mentality that we all tend to bring when we first start out in business.

A SUC mentality is where you are fed everything. You might think that you did the research, that you came up with the creative, that you implemented that new system at your workplace, but in reality, it was all part of a system that […]

April 17th, 2017|General, Grow, Start, Thrive|0 Comments

Why Your Competition Can Afford Google Adwords And You Can’t

I used to try Google Adwords at least once per year to see if I could get it to work for us, but I just couldn’t get it to be cost effective. We even hired highly rated Adwords professionals to try to get it going with a decent return on investment, and even they failed to do so. The reason I kept coming back for more every year was for one reason. Our competitors’ ads never went away. Why would they keep advertising year after year if all they were doing was losing money?

In 2015 we hired yet another company to setup and test a variety of campaigns (search, display, dynamic retargeting and shopping ads), and once again, they were unable to make them profitable, despite all of the initial promises. So we canned the company, and put all of the campaigns on pause, and once again went […]

March 30th, 2017|General, Grow|0 Comments

Backlinking For Ecommerce Sites

August 16th, 2016|General, Grow|0 Comments

EU Guide To SEO For Ecommerce

The following article is an excerpt from the book “Ecommerce Uncovered” by Nathan & Tessa Hartnett.

While it is estimated that Google uses over 200 different signals to determine where to rank your site, it would be fair to say that you will find over 2,000,000 different opinions about what those signals our, and how you should best use them to get ranked. The biggest problem we’ve ever had with trying to get rankings is trying to sort through those millions of different opinions to find out what would actually work.

It would be naive to believe that anybody truly knows exactly what to do, and I think the best place to start this chapter is to try to help you sort through the nonsense, and start developing your personal “SEO filter”.

Problem 1 – Correlation vs Causation

This is the single biggest issue we see in SEO today. This is where someone does an SEO experiment, by placing […]

August 16th, 2016|Grow|0 Comments