I was going for a walk along the waterfront this morning, looking out at a storm over the ocean, and like most people do in this situation, I wondered if the storm was headed my way. It brought to mind a lesson I learned from the late great Jim Rohn, which is to “think winter all summer”.
On the surface, this sounds a bit pessimistic, but it really is just good, practical, lifelong financial wisdom, and even the most optimistic among us should heed this advice. It is a reminder that even when business is going really well, at some point in the future, you are going to go through tough times – it is inevitable. By “thinking winter all summer”, you will make sure that when times are good, you are still preparing for the inevitable winter that will one day come.
Winters can come in a variety of forms. Maybe your business model will […]