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So far Nathan has created 460 blog entries.

Think Winter All Summer

I was going for a walk along the waterfront this morning, looking out at a storm over the ocean, and like most people do in this situation, I wondered if the storm was headed my way. It brought to mind a lesson I learned from the late great Jim Rohn, which is to “think winter all summer”.

On the surface, this sounds a bit pessimistic, but it really is just good, practical, lifelong financial wisdom, and even the most optimistic among us should heed this advice. It is a reminder that even when business is going really well, at some point in the future, you are going to go through tough times – it is inevitable. By “thinking winter all summer”, you will make sure that when times are good, you are still preparing for the inevitable winter that will one day come.

Winters can come in a variety of forms. Maybe your business model will […]

March 13th, 2016|General, Thrive|1 Comment

Shopify vs Woocommerce – Another Angle


Recently, I was having a conversation with some friends who were also in e-commerce. We were discussing the idea of Tess and I doing a course one day. And they raised the question would we move to a platform like Shopify, the obvious reason being that if you’re going to try to make money from teaching people about e-commerce, Shopify have an incredible affiliate program. If you’re not sure what an affiliate program is, it means that if we promote Shopify as being the platform of choice, and we have a link. And you click on that link, and then you go and register to Shopify, we make money off you, basically, registering to Shopify. And Shopify’s affiliate program is actually really good. You actually make money every single month that you’re part of Shopify. So if we recommended it to hundreds of people, we can make thousands of dollars a month just from that link […]

February 14th, 2016|General, Start|0 Comments

Is Starting A Business Risky?

Video Transcript:

So today, I’ll talk a little bit about risk. Risk is an interesting one because most people that I know think that starting a business is risky, and I didn’t come from an entrepreneurial background in any way, shape, or form.

My parents hadn’t had a business background. I had no friends that have business backgrounds. So it was all very new to me and I just naturally thought that getting in business is risky. Looking back now though when I had a job (I used to be an air traffic controller) if I was to phrase my thought processes as whether or not, you know, staying in the job was safer than starting a business, I would have said that “Yes, business was definitely going to be riskier than staying in the job” but in hindsight I think I was wrong. When I look back at the reason why I quit my job was simply […]

February 7th, 2016|General, Start|0 Comments

How To Make Sure Your Websites Are Up

Just a quick one this week. Have you ever been contacted by one of your customers who have told you that your ecommerce store is not loading? It always used to make me wonder just how long the site had been down for, and how much money it had cost us.

These days, there are plenty of site monitoring solutions out there that are either cheap, or free. We have been using Binary Canary for a while now, and it seems to do a great job. It continually checks our sites for us automatically, 24 hours a day, 7 days a week, and then sends us an email of it can’t access the site. It also sends an email if the site has recovered.

For some reason, this has given me great peace of mind. It doesn’t fix any problems of course, but it means I know that there is a problem as soon as it happens, so we […]

January 31st, 2016|General, Grow|0 Comments

Whose Advice Can You Trust?


Video Transcript:

Hi, everyone. Nathan from eCommerce Uncovered here. I thought today we’d talk a little bit about who you should take advice from. Clearly there’s an awful lot of people online who’ll sell you their plan on how to get rich, how to quit your job, how to find the perfect partner, all these kinds of things and it is very difficult to know who’s a scam artist and who’s the real deal. And, to be honest, it’s very difficult, you know, I don’t know where you are or who you are or how you’ve come across this video for example. I can’t really convince you that Tess and I live the life that we live. Obviously, you know, we like to put up photos and things of cafes where we usually are every day and living that kind of life, but you don’t know, we could be born wealthy and lying through our teeth. […]

December 20th, 2015|General, Start|0 Comments

Is Social Media For Ecommerce Worth The Effort?

Video Transcript:

Hi, everyone. Nathan Hartnett here from eCommerce Uncovered. I went to a meet up last night for eCommerce signors that had a panel of people from a variety of Ecommerce businesses talking about content marketing and its role in, I guess, eCommerce today.

And it kind of raised a couple of interesting questions there about what kind of information can you take from someone else’s experience in eCommerce and apply to your particular store. One thing of that is that it’s really easy to get caught up when you see, you know, someone using a social media platform come out and everyone saying this is how you use it, you’ve got to use it for eCommerce and or content marketing you’ve got to have a blog and keep producing content for that blog.

It’s very easy to get caught up and think you have to do it and if you aren’t […]

November 29th, 2015|General, Grow|0 Comments

How To Price Your Products

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Video Transcript:
Today we’re going to talk a little bit about pricing and branding and how the two things sort of mix together. It’s a difficult one when people get online to sell products. They often try to compete on price. It’s been an offline thing as well. People always think “Well, you know, I’m not going to buy something other than for the best price.” So therefore, when I’m going to start a business, that’s how I’m going to start my business, around offering the best price. And it’s usually been a losing formula. If you look at brands that have been around for a very, very long time, they usually not one compete on price. Look at Louis Vuitton or Chanel, or Gucci. Then look at at dollar stores, they usually come and go every sort of five, ten years, and then you’ll see a new dollar […]

November 22nd, 2015|General|0 Comments