Tessa

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About talknbusiness

My name is Tessa, creator of Ecommerce Uncovered and owner of several online retail businesses. With 13 years of retail and sales experience I have learnt, and continue to learn many lessons and now I want to help other small business owners save time and money by sharing!

Are You Working For Time Or Money?

This morning we woke up to thunder, lightning and rain in Bangkok. If you ever experienced a good Bangkok thunderstorm, you will know that sometimes even the walls vibrate with the sheer power and energy that is released. What really struck me though, is that we were both really excited by it, yet looking out of our window over our balcony we could see a lot of people trudging through the pouring rain on their way to work, who clearly weren’t enjoying the storm. Same weather, yet two totally different perspectives.

One of the benefits of living in another country, and running our own businesses is that we have been able to develop a very different perspective on life than we grew up with back in Australia. We cannot now fathom how anyone could spend eight hours a day, five days a week (actually a lot […]

November 30th, 2012|General|0 Comments

Can You Start An E-Commerce Business Without Any Product?

When we discuss our business model with people, it becomes pretty clear that we favour having as little stock as possible in the beginning, while you build up your site and increase its content and traffic. The reasons are pretty clear, as you don’t want to spend large amounts of capital on stock for a business that may not end up receiving any traffic (or the traffic you get is too expensive for the product line to be profitable). Of course while this seems pretty logical on the surface, we still see so many people making this mistake, simply because they “believe” it’s going to work. If this does make sense to you though, you may wonder if you need any product at all. After all, why not just start a site with product pages, get your content on its way, then see how well you can generate traffic before making any investment at all? Well, you could… but there are some good reasons why you may not want to.

It’s Illegal

Depending on where you are trading, many states/countries/territories around the world have made it illegal to advertise goods for sale that you don’t actually have. Of course there are unscrupulous businesses out there that do it anyway, but if you do want to go down this path, make sure you do your research first.

Are You Really Testing The Business?

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November 24th, 2012|General|0 Comments

Stop Worrying About SEO

While we often tell people both here and in our books that search engine optimisation (SEO) takes time and that you need to be patient, I must admit that I’m not great at practising what I preach sometimes. The reality is that once you have setup your site with good on page SEO, and you’ve settled into a routine of producing well targeted and relevant content, and you have a social networking plan, there’s not that much else you can do to convince Google that you deserve to be in the top ten. Yes, you can hire an SEO company to start building links to your site, but more and more (particularly over the last 12 months) this is a technique that is not only not working, but is actually harming your prospects of ever ranking well. This is because once upon a time Google would just ignore these links, but now they are playing “bad cop” and actually penalising websites for having them.
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November 17th, 2012|General|0 Comments

How To Setup Your Site So That It Is Ready For Long-tails

Hopefully you’ve either read our previous post, or you’ve read our book “Retail Rebellion” and know what a long-tail keyword is, and why you need to know what they are if you want your e-commerce business to thrive. If you haven’t, then we’d encourage you to go and least have a look at our previous post. So we’ve discussed the “whys” and “hows” of using a blog to target long-tails, but how you setup your website in the first place can also determine how many you get, particularly with an e-commerce site.
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November 14th, 2012|General|0 Comments

The Cheapest Way To Start An E-Commerce Website

If you’re going to start an e-commerce business, you are going to have to spend money. That’s an unfortunate fact of life, but you can’t avoid it. What we advocate though is to spend as little as possible while you are “proving” the business, and then as you start seeing signs of success, you can start gradually spending more and more. This way you don’t end up mortgaging the house to fund a business that may never work for you. As a general rule, we would suggest starting your business using a hosted shopping cart like ashop or shopify, and then gradually move on to developing your own website based on an open source platform like oscommerce that you can then replicate across multiple businesses. There is still a cheaper way of testing out a website though, and if you are starting a single product business, it may be all you’ll ever need. It simply involves setting up a WordPress site, and selling you’re product from what equates to a single page sales letter.
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November 7th, 2012|General|0 Comments

Google Is Such An Oxymoron Sometimes – How To Get Content On An E-Commerce Site

Clearly, Google is in the business of providing its users with the most relevant search results that it can. If a user is looking to buy door handles, and they type “door handles store” into the search box, then Google wants to return relevant sites so that the user can purchase a door handle online. Which is fine, that’s exactly what we want to. Unfortunately Google’s laser like focus on content means that to get those rankings, Google wants you to have large amounts of original, relevant content on your website. Having large amounts of content on your e-commerce website is like walking into a clothing store and being bombarded with giant posters full of text describing every piece of clothing in the store. Not exactly a great user experience, and hopeless for conversion.
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October 31st, 2012|General|0 Comments

Where Is Your Focus Today?

If you are anything like me, getting focused can be a real challenge. As we have many businesses, it can be easy to bounce from one to the next without really achieving a great deal. In fact, this became so bad that we have recently committed to a new schedule so that each business get’s attention on a regular basis, regardless of what else is going on. Even if you have one business though, it can be easy to lose focus on what is important, and you can end up being very efficient at doing ineffective tasks.

How To Get Focused

One idea that may help you to focus is to divide your business into different segments. I like to do this initially by using the commonly held notion that there are four ways for any business to increase sales, and these are:

1. Increase Traffic;

2. Increase Number Of Conversions;

3. Increase Order Value;

4. Increase The Number Of Returning Customers.

Memorize these if you have to, but make sure that anything you do for your business fits into one of those four areas, because if it doesn’t, it’s probably not worth doing in the first place (or at least it should be well down your priority list).
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October 27th, 2012|General|0 Comments