Nothing inspires an entrepreneur more than the stories and lessons learned from others who have gone before. Below you can find a growing list of case studies and interviews we’ve done with ecommerce entrepreneurs at all stages, from those getting started, to highly successful multiple store owners. If you are a niche ecommerce entrepreneur, and would like to share your experience and expertise, please contact us, as we’d love to hear from you.
Day 23 Our three packaging samples all arrived on the same day, with some good and not so good results. The main one we wanted (a faux leather case with chain) was fantastic, so we're really happy about that. We're not sure how to properly brand it yet, but it's definitely good enough as-is to get started with. The tin [...]
Day 12 The pocket watches arrived! We did a quick inspection of a few watches and overall we're very happy. Next step is to SKU them up (add model numbers eg. FAC-001, FAC-002 etc.), and get them off to the photographer. I called him up to let him know they'd be on their way early next week, and he said [...]
Day 8 Received an email from the supplier to say that the order was on its way, so hopefully it won't take too long! Time to get the site a little more “ready”. We really like to start with around six images on the home page to begin with, although this can vary by niche. Our experience has shown that [...]
Day 1 Domain Name: The first item on the agenda was what we would name the business. While in the past we would have wanted to include the primary keyword (pocket watches) in the domain name, we lean more towards branding these days. For some reason, the name “Fob & Co” came into my head. This is almost certainly because [...]
Welcome to our niche ecommerce site project for 2017! Tess and I decided earlier this year that we'd start another ecommerce store and record day by day what steps we had taken. This will be to give you an idea of what we do to start a niche, as well as the order in which we do it. While we [...]
Do e-commerce email campaigns scare you? They scared me for so long. You get these perfect emails from top brands you love and always feel as though you can not create anything to match, so why bother? Because they work! If you are not creating and testing you could be losing sales and customers. Customers signed up because they want to hear from you, [...]