Nothing inspires an entrepreneur more than the stories and lessons learned from others who have gone before. Below you can find a growing list of case studies and interviews we’ve done with ecommerce entrepreneurs at all stages, from those getting started, to highly successful multiple store owners. If you are a niche ecommerce entrepreneur, and would like to share your experience and expertise, please contact us, as we’d love to hear from you.
The title of this article might be a little confusing, so please allow me to explain. When people come to us asking how to create a successful ecommerce store, what they really want to know is what are the steps. For example, they want to know how to choose a niche, how to source products, how to build a website [...]
I used to try Google Adwords at least once per year to see if I could get it to work for us, but I just couldn't get it to be cost effective. We even hired highly rated Adwords professionals to try to get it going with a decent return on investment, and even they failed to do so. The reason [...]
The following article is an excerpt from the book "Ecommerce Uncovered" by Nathan & Tessa Hartnett. While it is estimated that Google uses over 200 different signals to determine where to rank your site, it would be fair to say that you will find over 2,000,000 different opinions about what those signals our, and how you should best use them [...]
The following article is an excerpt from the book "Ecommerce Uncovered" by Nathan & Tessa Hartnett. So now that you have received your initial product range, and you are happy with it, it's time to start building your store and getting your products online. While “showing” you how to build an ecommerce store is beyond the scope of this book, [...]
This is an excerpt from the book "Ecommerce Uncovered" by Nathan and Tessa Hartnett. Your First Order So you've found a niche, and are ready to get started with your first range of products. This is where “the rubber meets the road”, and we start moving from theory to practice. You might be getting excited, or you might start to [...]