Once you’ve picked your niche, sourced your products and built your website, the next step is all about growing your fledgling store into a thriving business. Our Grow category is all about discussing the challenges and opportunities you will face after the you have built your solid foundation.

You Can’t Become A Successful Entrepreneur Without Becoming An Entrepreneur

The title of this article might be a little confusing, so please allow me to explain. When people come to us asking how to create a successful ecommerce store, what they really want to know is what are the steps. For example, they want to know how to choose a niche, how to source products, how to build a website etc. When we first wrote Retail Rebellion, this is also what we focused on giving people. Give them what they want right? The problem with this is that it feeds the school/uni/career (SUC) mentality that we all tend to bring when we first start out in business.

A SUC mentality is where you are fed everything. You might think that you did the research, that you came up with the creative, that you implemented that new system at your workplace, but in reality, it was all part of a system that […]

April 17th, 2017|General, Grow, Start, Thrive|0 Comments

Why Your Competition Can Afford Google Adwords And You Can’t

I used to try Google Adwords at least once per year to see if I could get it to work for us, but I just couldn’t get it to be cost effective. We even hired highly rated Adwords professionals to try to get it going with a decent return on investment, and even they failed to do so. The reason I kept coming back for more every year was for one reason. Our competitors’ ads never went away. Why would they keep advertising year after year if all they were doing was losing money?

In 2015 we hired yet another company to setup and test a variety of campaigns (search, display, dynamic retargeting and shopping ads), and once again, they were unable to make them profitable, despite all of the initial promises. So we canned the company, and put all of the campaigns on pause, and once again went […]

March 30th, 2017|General, Grow|0 Comments

EU Guide To SEO For Ecommerce

The following article is an excerpt from the book “Ecommerce Uncovered” by Nathan & Tessa Hartnett.

While it is estimated that Google uses over 200 different signals to determine where to rank your site, it would be fair to say that you will find over 2,000,000 different opinions about what those signals our, and how you should best use them to get ranked. The biggest problem we’ve ever had with trying to get rankings is trying to sort through those millions of different opinions to find out what would actually work.

It would be naive to believe that anybody truly knows exactly what to do, and I think the best place to start this chapter is to try to help you sort through the nonsense, and start developing your personal “SEO filter”.

Problem 1 – Correlation vs Causation

This is the single biggest issue we see in SEO today. This is where someone does an SEO experiment, by placing […]

August 16th, 2016|Grow|0 Comments

Backlinking For Ecommerce Sites

August 16th, 2016|General, Grow|0 Comments

EU Guide To Outsourcing

The following article is an excerpt from the book “Ecommerce Uncovered” by Nathan & Tessa Hartnett.

You’ll read a lot about time in this book. How important it is, and how you can use our model to get it back. As much as you can automate many aspects of this business through software, at some point you will need other people to help. People to help design your websites, help your customers, ship your products, and much more. This can be done through local staff, as well as contractors outside of your company.

This might seem like a big step for most people (depending on your background), but I can assure you, it is a necessary one. Ultimately, you should be looking to build your business to the point where all you do is think and strategise, and where all you have to do is send an email or two to the right people in your business, […]

April 16th, 2016|General, Grow|0 Comments

How To Make Sure Your Websites Are Up

Just a quick one this week. Have you ever been contacted by one of your customers who have told you that your ecommerce store is not loading? It always used to make me wonder just how long the site had been down for, and how much money it had cost us.

These days, there are plenty of site monitoring solutions out there that are either cheap, or free. We have been using Binary Canary for a while now, and it seems to do a great job. It continually checks our sites for us automatically, 24 hours a day, 7 days a week, and then sends us an email of it can’t access the site. It also sends an email if the site has recovered.

For some reason, this has given me great peace of mind. It doesn’t fix any problems of course, but it means I know that there is a problem as soon as it happens, so we […]

January 31st, 2016|General, Grow|0 Comments

Is Social Media For Ecommerce Worth The Effort?

Video Transcript:

Hi, everyone. Nathan Hartnett here from eCommerce Uncovered. I went to a meet up last night for eCommerce signors that had a panel of people from a variety of Ecommerce businesses talking about content marketing and its role in, I guess, eCommerce today.

And it kind of raised a couple of interesting questions there about what kind of information can you take from someone else’s experience in eCommerce and apply to your particular store. One thing of that is that it’s really easy to get caught up when you see, you know, someone using a social media platform come out and everyone saying this is how you use it, you’ve got to use it for eCommerce and or content marketing you’ve got to have a blog and keep producing content for that blog.

It’s very easy to get caught up and think you have to do it and if you aren’t […]

November 29th, 2015|General, Grow|0 Comments