Ready to start your ecommerce journey? Great! First you need to find your niche, and build your store…but wait, there’s a lot more to it than that! Here you’ll find our thoughts on making sure you’re building your ecommerce business on a solid foundation.
The pocket watches arrived! We did a quick inspection of a few watches and overall we’re very happy. Next step is to SKU them up (add model numbers eg. FAC-001, FAC-002 etc.), and get them off to the photographer. I called him up to let him know they’d be on their way early next week, and he said he’d be able to start them on….Friday. That’s a whole week away. For some reason I’m finding that very frustrating, as even once he has them, it might take him a while to take photos of over 100 pocket watches, and it’s hard to do much else until we have those photos. Editing, product descriptions, and finally getting them online all have to wait until those photos are taken. Aaaargh.
We’ve also struggled a bit with getting packaging. We have a few samples on their way for the actual watch cases/boxes, but they could take […]
Welcome to our niche ecommerce site project for 2017! Tess and I decided earlier this year that we’d start another ecommerce store and record day by day what steps we had taken. This will be to give you an idea of what we do to start a niche, as well as the order in which we do it.
While we already had a niche in mind, we made the decision to not start anything until the 1st of May. So no domain registration, no talking about it, no looking for product, or packaging, and no further research beyond what we had already done to determine what niche we would choose.
Speaking of this, choosing what niche to go into is still such a vital part of the process, that we need to talk about it before launching into the “blow by blow” events that began in May.
The niche we have chosen is “pocket watches”, and as we […]
The title of this article might be a little confusing, so please allow me to explain. When people come to us asking how to create a successful ecommerce store, what they really want to know is what are the steps. For example, they want to know how to choose a niche, how to source products, how to build a website etc. When we first wrote Retail Rebellion, this is also what we focused on giving people. Give them what they want right? The problem with this is that it feeds the school/uni/career (SUC) mentality that we all tend to bring when we first start out in business.
A SUC mentality is where you are fed everything. You might think that you did the research, that you came up with the creative, that you implemented that new system at your workplace, but in reality, it was all part of a system that […]
The following article is an excerpt from the book “Ecommerce Uncovered” by Nathan & Tessa Hartnett.
So now that you have received your initial product range, and you are happy with it, it’s time to start building your store and getting your products online. While “showing” you how to build an ecommerce store is beyond the scope of this book, we will discuss the best platforms to use, and the benefits and drawbacks of each option. The first issue we have to tackle is whether or not you think you can actually do this.
Building an ecommerce store when we first started was a bit of a nightmare for those of us with no coding experience. So much has changed since then though, that you just don’t need to worry so much any more. Any fear you might have about being able to launch an online store is simply fear of the unknown. I simply haven’t met […]
This is an excerpt from the book “Ecommerce Uncovered” by Nathan and Tessa Hartnett.
Your First Order
So you’ve found a niche, and are ready to get started with your first range of products. This is where “the rubber meets the road”, and we start moving from theory to practice. You might be getting excited, or you might start to feel the nerves start to kick in as you have to pull your wallet out and start handing over your hard earned money to complete strangers who may or may not be on the other side of the world. What if they rip you off? What if they send you poor quality products? While we can’t guarantee you a perfectly smooth experience, we can certainly help grease the wheels a little.
How Many Products?
As mentioned, it’s really important to spend as little as you can to get your […]
Recently, I was having a conversation with some friends who were also in e-commerce. We were discussing the idea of Tess and I doing a course one day. And they raised the question would we move to a platform like Shopify, the obvious reason being that if you’re going to try to make money from teaching people about e-commerce, Shopify have an incredible affiliate program. If you’re not sure what an affiliate program is, it means that if we promote Shopify as being the platform of choice, and we have a link. And you click on that link, and then you go and register to Shopify, we make money off you, basically, registering to Shopify. And Shopify’s affiliate program is actually really good. You actually make money every single month that you’re part of Shopify. So if we recommended it to hundreds of people, we can make thousands of dollars a month just from that link […]
So today, I’ll talk a little bit about risk. Risk is an interesting one because most people that I know think that starting a business is risky, and I didn’t come from an entrepreneurial background in any way, shape, or form.
My parents hadn’t had a business background. I had no friends that have business backgrounds. So it was all very new to me and I just naturally thought that getting in business is risky. Looking back now though when I had a job (I used to be an air traffic controller) if I was to phrase my thought processes as whether or not, you know, staying in the job was safer than starting a business, I would have said that “Yes, business was definitely going to be riskier than staying in the job” but in hindsight I think I was wrong. When I look back at the reason why I quit my job was simply […]