Ready to start your ecommerce journey? Great! First you need to find your niche, and build your store…but wait, there’s a lot more to it than that! Here you’ll find our thoughts on making sure you’re building your ecommerce business on a solid foundation.

Are You Willing To Do What Others Are Not?

This is just a short motivational post, but I hope it is worth more than its weight in words, as we’ve been contacted by a couple of readers at the moment who are going through some ecommerce challenges. Over the last year or two in particular, as we’ve continued to expand our businesses, whenever I get lazy, or something seems too hard, I always remind myself that the most successful people in this world are those who are willing to do what most others aren’t. This isn’t just true for monetary success either, but for success no matter how you measure it.

Take SEO for example. Whether you’re going down the path of building a blog network, or you’re trying to go out there and convince authority sites to link back to yours, it’s not easy, and a lot of people will give up before they even really start. We’ve all felt that way about something […]

March 6th, 2014|Start|0 Comments

So What Does 2014 Hold In Store?

Last year for us was mostly about starting a bunch of new ecommerce stores, and really getting to know SEO for ourselves (as much as anyone can in this ever-changing landscape). It was a big year, and one that helped us not only increase our knowledge and experience, but also our income – which is also a nice bonus. This year however, we’re going to focus more on learning how to “protect” our biggest breadwinners, and increasing our conversions, as well as a bit of diversification.

Time To Revisit Some “Old Chestnuts”

When it comes to increasing conversion, we never try to achieve a particular conversion rate on our sites, because they’re all different, and can all be successful with highly varying conversion percentages. What we try to do instead is just increase the conversion rates relative to what they were before. When it comes to site layout etc., what will increase conversions for one […]

February 9th, 2014|General, Start|0 Comments

Not all Niches are created equal – When traffic doesn’t matter

When we talk about finding a niche, we focus a lot on finding markets where there is sufficient traffic, and low competition, as these are the most crucial aspects of finding a niche that will be able to make you money. What you shouldn’t do however, is make a direct correlation between the level of traffic, and how much profit potential there is in a niche. It’s really easy to assume that if one niche has 10,000 searches per month, and another only has 2,000, that the 10,000 search niche has greater potential for success, but there are other factors to take into consideration.

The obvious one is how much profit potential do the individual products have. If you can make a $100 profit out of each item in the smaller niche, but only $10 profit out of each item in the larger traffic nice, then the smaller niche has the greatest potential for success. Secondly, […]

January 21st, 2014|General, Start|0 Comments

Welcome to 2014! The Year Of Failure!

While I’m not big on making new years resolutions, I do like any excuse for a change, and the 1st of January is as good a time as any. If you’ve been thinking about starting an online business, or starting another one, but have been giving yourself every excuse under the sun not to do it, then now is the time to commit to taking action.

It’s often been said that the difference between a successful person and an unsuccessful person, is simply the ability and willingness to take action. When it comes down to it though, it’s not all that simple. Life gets in the way, or more often than not, you take action, and all it seems to bring is disappointment and failure. Well, toughen up princess! One of the only reasons we have been successful online is that we ramped up how many times we were willing to fail, and whenever we decide […]

January 4th, 2014|General, Start|8 Comments

Passion? Who Are You Creating Your Business For?

There’s an awful lot of opinions out there about the the role of passion in business, and we’re certainly not against it if used wisely. It can easily be a hindrance to your success though, so it’s important to ask yourself on a regular basis whether or not your passion is being a positive or negative influence on your business.

For example, while passion can keep you going when times are tough, it can also be the very reason that times are tough in the first place. If you are passionate about a product for example, it’s very easy to overlook some of the product’s weaknesses (even sub-consciously) just because you are passionate about selling that product. Maybe the competition isn’t as weak as it should be, or maybe there aren’t enough people out there actively searching for the product. Whatever the case, if you let this kind of passion lead you to making some poor […]

December 29th, 2013|General, Start|2 Comments

Q & A: What Address And Phone Number Should You Use?


Hi again Nathan,
I hope you and Tessa are well. I and my partner are still enjoying all your helpful content, and are progressing with 2 niche sites. Early days, but we’re climbing Google and building momentum.
Can I ask.. when you submit your sites to Google Local / Places, and to other directories, did you / do you use your home address? I’m wary of doing that and have been considering paying for a PO Box instead. The same goes for phone numbers. I’m considering the paid Skype service (mentioned in your book) so that I don’t have to give a personal home or mobile number. Any thoughts or specific recommendations? Thanks again.


That’s such a tough one to answer Dan, and comes down to your comfort zone. There is an option with Google places where you can check the box that says “Do not show my business address on my Maps listing”, which is what we […]

December 12th, 2013|General, Start|3 Comments

Don’t Pick At It

One of the reasons I struggle with this business sometimes, is its passive nature. Hang on you say, isn’t passive income the whole point? Well, yes it is. But we’ve been doing this for a while now, and one thing hasn’t changed. I still wake up every morning, wanting to do something to advance at least one of our e-commerce sites somehow.

Relax, take a deep breath, stay the course 

The problem is, that we’re in a stage now where our old sites are ticking away, and some of our new sites are coming up through the ranks, but haven’t quite made it to where they need to be to start ordering their initial product. The problem with SEO, is that if you build too many links too quickly, you can be penalised, so slow and steady wins the race. Because we outsource the link building process, it kind of leaves you “twiddling your thumbs” […]

September 29th, 2013|General, Start|0 Comments