Welcome to Ecommerce Uncovered. Our names are Tess and Nathan Hartnett, and we’ve been running our own Ecommerce stores since we left our jobs back in 2007. We’ve been fortunate to be able to live out our dreams since then, having lived in three different countries, but more importantly, having been able to choose what we want to do when we get out of bed in the morning.

We have made a LOT of mistakes in getting ourselves to this point, but it has been an amazing journey. When Tess became Alibaba.com’s female Ambassador in 2012, she spoke at many conferences throughout Australia, Malaysia, and China, and both of us spoke on panels in China. From these experiences we met a lot of people who weren’t trying to start multi-million dollar ecommerce empires, but rather just wanted to be able to quit their jobs, and live a life of choice.

Unfortunately, many of the people we spoke to were making many of the mistakes that we made, which they could have avoided if they had been given the right information. It was because of this that we wrote the “Retail Rebellion” book series, and started EcommerceUncovered.com. In these books and on this blog, we will share with you not only our business model that has worked, but also keep you up to date with what is working now. You see, we are continually starting new stores, which means that we can not only help you with what has worked for us in the past, but also what is working right now.

If you’re new to the site, we encourage you to sign up to our newsletter first, as this will introduce you to our business model through our “12 Days Of Ecommerce” series. Of course, if you have any questions, feel free to let us know thourgh our contact us page.

Kind Regards,

Nathan & Tess Hartnett