If you are just in the initial stages of looking into Ecommerce as a business model, the idea of starting multiple sites might seem a little overwhelming, and that’s fair enough. Most people just want to start one site, prove that the model can work, then move on to another site or two down the track. This seems reasonable, but let us explain why it can be so advantageous to start more than one.
it can be so advantageous to start more than one
First of all, the vast majority of our converting traffic comes from Google, and to achieve this, you need to be able to get your site ranked for your primary and secondary keywords. As many of you know, our model requires that you only enter niches where the keywords being searched for have enough search volume and low enough competition to be worth entering.
While we know how to find low competition niches, and also how to rank them, neither we, nor anybody else can determine exactly when a site will rank, and how much traffic you’ll actually get when it does. Google’s keyword tool can give you an estimate, but the reality at the end of the day may be different depending on how many longtails a particular niche ends up having.
we, nor anybody else can determine exactly when a site will rank
We recently have been hanging out with a couple in Bangkok who have just started this model a couple of months ago. They are a real action-oriented pair, and started many sites from the word go. As we would expect, some have ranked already and are selling, while others still haven’t ranked, and aren’t getting any traffic at all. In our experience, some of those sites may take several months or even longer before they will get to where they need to be.
My point is this. If they had just “dipped their toes in”, and only started one site to prove the model, they may have ended up in one of the niches that will take a while to rank. After six months, they may have become discouraged, and thrown in the towel, without realising that if they had just started a few sites, they would have greatly increased their chances of early success and income. As it is, they already have a few sites in the top 3 rankings for their primary keywords, and have seen an amazing return on investment already.
they would have greatly increased their chances of early success and income
Given that we don’t actually buy stock until a site is ranking and bringing in traffic, starting multiple sites with a Woocommerce based platform doesn’t cost you a whole lot more. Domains are cheap, the platform itself is free (a good theme might not be free, but it’s a one-time purchase that can be used on all the sites). The real added cost is usually putting SEO packages on each of the sites, but compared to the cost of starting a normal business, even this cost is miniscule.
we don’t actually buy stock until a site is ranking
Whenever we are ready to enter a new niche, we will generally look for around five to ten, then enter them all. You don’t necessarily have to be this aggressive, but if you really want to increase your chances of creating an income you can retire on, then in our opinion this is a must. It will not only increase your chances of getting an income sooner, but will ultimately reduce your risk as you create multiple streams of income across your different Ecommerce businesses.